Levis 150th Anniversary / Berlin

 

LEVIS 150TH ANNIVERSARY EXHIBITION AND PARTY – BERLIN

CLIENT: EXPOSURE PROMOTIONS

 

DESIGNERS: JUMP STUDIOS

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MANUFACTURED, SHIPPED AND INSTALLED INTO DISUSED RAILWAY STATION IN BERLIN WITHIN 14 DAYS OF INITIAL DRAWINGS RECEIVED FROM JUMP DESIGN.

IN THE BASEMENT FO THE STATION TWO FULL SIZE RAILWAY CARRIAGES BUILT USING TIMBER FRAMES MOUNTED ONTO STEEL DECK.
THE FIRST WAS CARRIAGE CLAD WITH SHIPLAP TIMBER PANELS, STEEL ROOF AND DETAILS ON THE OUTSIDE WITH TIMBER PLANKING TO THE INSIDE. THERE WERE FLUORESCENT STRIP LIGHTS SET INTO THE WALLS, FLOOR AND CEILING TO GIVE BEAMS OF LIGHT THROUGH THE GAPS. ALL THE TIMBER HAD AN AGED WASH PAINT EFFECT TO FINISH.
THE SECOND CARRIAGE WAS LINED ON THE OUTSIDE WITH STEEL SHEET WITH A RUST PAINT EFFECT FINISH AND THE INTERIOR WAS LINED WITH OVER A TON OF PERFORATED COPPER SHEET TO THE FLOOR, WALLS AND CEILING. AGAIN THERE WERE FLUORESCENTS FITTED BEHIND THESE TO GIVE LIGHT THROUGH THE PERFORATIONS.


RUNNING DOWN THE CENTRE OF THE STATION WAS A 2.5M WIDE 50M LONG TRACKWAY MADE WITH 10 X 2 INCH TIMBER PLANKS WITH A WEATHERED STAINED FINISH. THERE WERE 15 RED ACRYLIC LIGHTBOXES FITTED INTO THE TRACK AT INTERVALS TO DENOTE THE DECADES OF LEVIS HISTORY.
AT THE END OF THE WALKWAY WAS A 15M DIAMETER SHOWROOM MADE UP OF STAINED PLY AND COPPER PLATFORM FLOOR WITH A PLY DWARF WALL SURROUNDING THE AREA. THIS WALL HAD APPROX 700 X 3M LENGTHS OF COPPER TUBE TO GIVE THE SCREEN EFFECT.
THE LEVIS PRODUCT RANGE WAS EITHER HUNG ON CUSTOM BUILT HANGERS WITH A 6FT NECK TO HANG FROM THE VENUE CEILING OR LAID ON TO PLY BUILT CARGO CARTS WITH PAINT EFFECT FINISH.

 

 

 
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